Understanding ad networks.
Objectives:
The objectives of ad networks in digital marketing are to :
1.Find websites with advertising space to sell.
2.Connect website to companies.
Definition:
Display advertising networks are like a middleman, connecting businesses who want to advertise, with websites with ad space to sell.
Need of ad networks
contacting the site directly to work out the details can get pretty time consuming. This is where
display advertising networks come in.
Functions of ad networks
- They handle both the buying and the selling of displayads, linking businesses to websites that want to sell advertising space.
- Another way to think of it is as a marketplace that brings businesses and websites together, helping manage the transactions.
Examples of ad networks
- Google Display Network or
- Yahoo,
Process:
- Step1: offer businesses looking to advertise ad space on websites.
- Step2:Websites that offer these ad spaces can become a part of these networks.
- Step3: set minimum prices for how much money they expect for showing ads.
- Step4: business can then bid for the spots it wants throughout all the websites in that network, deciding how much they’re willing to pay.
- Step5 :Buyers and sellers are connected every single time pages are loaded, and the ads that win the right to fill the ad spot are shown.
Audience Targeting:
Target specific audiences through two main routes: the topics of the web pages where the ads appear, and general information about the people viewing the content.
Financial management:
Another thing networks do is handle the money involved. Buying and selling ads happens
every second of every day, and the networks collect money from businesses and pay the
websites that show the ads.
Data management:
advertising networks collect and share data with businesses.
Data analysis:
- Number of times ads are shown,
- Number of times ads clicked on,
- Cost of advertising
- Tracking of websites
26 comments:
Nitin Gahlot
2GI18MBA31
How a restaurant can use ad-networks?
1) Restaurants can make use of Google display ads in reaching the target audience on websites through “managed placements” to designate specific websites, feed, or games on which ads will appear.
2) Give you exact details of the number of clicks and location creating a zone to identify for a new restaurant.
Krupa Deshpande
2GI18MBA20
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
The ad networks used for restaurant are:
1 Facebook Location Ads
2. Instagram ads
3. Google location ads
4. Digital bill boards
1. Facebook location ads helps the owner to identify the location of the customer and then it suggest few restaurants that are close to his location.
2. Instagram ads are very unique and attractive restaurant ads that displays the advertisement of the restaurant with some offers discounts etc.
Vijayta kale
2GI18MBA57
•Facebook ads are a great tool for restaurants to use to reach target customers because they're highly customizable. When creating an ad, you're given a wide range of options when it comes to deciding who you want to see the ad, based on location, demographic, profile information, and more.
•Google organic searches and SEO, no other marketing tactic provides your restaurant a constant stream of pre-qualified leads 24 hours a day, 7 days per week like Google.
•Loyalty Programs. Partnering up with online food apps should definitely be a consideration as part of your restaurant marketing plan.
•Restaurants uses adnetworks to fetch as many customers as they can. They display their attractive offers
Ex: kfc and McDonald’s ads show their new menu or new offers as well.
•Youtube ads, Instagram ads and stories are also used to advertise and connects customers with the business. Also it’s cost efficient.
Firdous Mohammed
USN 2GI18MBA12
A restaurant can use adnetworks by connecting to websites, blogs or any online page which has available space for an ad first..... and second, has content related to a restraunt. For example contentlike,
Food
Etiquette
Cutlery
Kitchen hacks
Recipes etc.
This will in turn make it easier to reach the target audience as they are of the similar field.
Nikhil Sapare
USN : 2GI18MBA29
Ad networks for restaurants:
1: restaurants can give advertisement in television district channels or state channels
2: then they can give advertisement in newspaper
3: they can give advertisement in social media like Google ads , facebook , insta sponsors, YouTube etc
4: and zomato and swiggy sites
5: they can pay money to web sites that show restaurants n hotels information when searched by someone accordingly to their needs
Akshata N
2GI18MBA05
Running restaurants ad on Google would help the business. Google ads is a platform that allows to run paid restaurants ad on Google sites.
1. Show up on Google :
There are several campaign on Google ads :
* Search campaign : these are the one which appears on Google sites.we can use relevant keywords like best restaurant, Italian restaurant etc.
* Display campaign : These are the picture ads they let you ad pictures on sites.
2. Running ads on Facebook:
Facebook has large set of audience of active users to target your restaurant ads. It helps you to reach out the right Audience.
3. Running ads on Instagram :
It helps you to put your best food forward and interact woth customer in most authentic way .
4. Running YouTube ads:
We can upload short videos of daily operation of restaurant.
SANI PATIL
USN 2GI18MBA45
1. Restaurants can take help of Google adword , this is a pay per click INTEGRATED with Google search, for example a hungry customer search "best meal for lunch " and whichever restaurant bought this keyword then they will be on top in search result .
2. Instagram public or public account also helps to restaurants like any restaurant has big number of followers and they wanted to start advertising on instagram then they can switch account to public so if restaurant uploads story or offers they get to know how many people clicked and how many people are completely visited the profile
Karan Nilajkar
2GI18MBA18
A restaurant can use a ad network by using several websites, social media platform. Like they can give the ad on google ad, youtube, facebook, instagram and based on per click the charges are made.
Jayatirtha Gumaste
2GI18MBA16
1.- Position restaurant in the Google search engine:
Google will show your ad Sponsored positions in search (the first).
Ex: Assume that you live in Bagalkot and want to explore new places to go out to dinner. If I write in Google "restaurants of Bagalkot " You see that 4 first results (In red) are ads (SEM) and the following (in green) Results positioned organically (SEO).
2.- Generates visibility including banners on websites (Display de Google)
the display ad format is much more interactive, because it can include text, image and video regarding the restaurants.
3. The presence of restaurant on Facebook:
create interesting content, create a loyal community to the restaurants , optimize the Fanpage correctly, etc. But Today we will see one of the most effective: Facebook Ads. the owner can run campaigns.
Yojan S
USN 2GI18MBA60
If we think logically the major customers of a restaurant are in 20 to 25 metres radius around the restaurant
Hence the restaurant can be promoted in the following ways
1. Video view campaign around the restaurant can help spread more awareness in the audience.
2. With the help of life events we can target the customers who have their birthday in the next 7 days and convince them to choose your hotel or restaurant for the celebration
3. Facebook advertising is another widely used platform to connect to your target audience
4. Retarget the audience who have viewed your video or visited your restaurant website for enquiry
5. You can shoes one day in a week that can have special offers and promote those offers on social media
2GI18MBA22
Restuarants can use networks to create visual visibility and show off the ambience on different websites like food delivery apps while the ambience and the food presentation can give more greater idea to the customers
Youtube ads, Instagram ads and stories are also used to advertise and connects customers giving them a personal touch and connected to the restaurants
Rohan J Shanbhag
USN - 2GI18MBA42
1. Position your restaurant in Google search engine.
2. Generate visibility including banners on website(display de Google)
3. Rentabilize the presence of your restaurant on Facebook.
4. Promoting restaurant on Twitter.
5. Working on restaurant blog
Pooja Gouli
2GI18MBA34
•Facebook ads are a great tool for restaurants to use to reach target customers because they're highly customizable.
•Google Ads or Google organic searches and SEO, provides your restaurant a constant stream of pre-qualified leads 24 hours a day, 7 days per week like Google.
•Blog
Blog about anything that has to do with your restaurant. Sharing facts, recipes, photos, staff favorites and more.
•Instagram is the perfect place to share your menu and restaurant photos.Always use hashtags on Instagram.
•Google alert used Stay on top of your restaurant’s online image. Set up Google alerts, and you can track mentions of your restaurant on the Internet.
Abhish kamat
2GI18MBA01
1. Video view campaign around the restaurant can help spread more awareness in the audience.
2.Loyalty Programs. Partnering up with online food apps should definitely be a consideration as part of your restaurant marketing plan.
3 Restaurants uses adnetworks to fetch as many customers as they can. They display their attractive offers
Ex: kfc and McDonald’s ads show their new menu or new offers as well.
Prajakta lagade
USN:2GI18MBA36
Adnetwork is a company that connects advertisers to websites that want to host advertisements.
The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
Types of adnetworks:
1. Based on business strategy
- vertical network
- Blind network
- Targeted network
2. Based on numbers of clients and traffic quality
Some Issues related to Adnetwork are
1. malware
2. Positioning
3. Price transparency
4. Ad relevance
Top 3 Adnetworks are:
1. PropellerAds
2. AdSense
3. Adcash
Varun Patil
2GI18MBA55
1 Facebook- When posting on Facebook, include either a video or image with your text. Images and video grab their attention.
2 Twitter- Twitter is great for short messages such as daily meal deals, promotions, last minute menu additions and changes, fun facts and photos, and more. Include links to your website’s menu items.
3 Foursquare- Claim your business listing on Foursquare so you can see in real time who is “checking in” at your restaurant. Offer a special deal to people who check-in.
4 Youtube - Create a YouTube channel for your business.
*Recipes – create your own “cooking show.”
*Interview with guests – the customer video testimonial is widely popular
*Cooking tips
*Chef highlights
5 Instagram- Instagram is the perfect place to share your menu and restaurant photos.
Chaitrali Shahapurkar
2GI18MBA09
1) Instagram
Instagram is the perfect place to share your menu and restaurant photos. It seamlessly integrates with Facebook so your images show on both platform
2) Tweet
If you craft messages that your Twitter followers like, they can re-tweet them enabling you to reach an even broader audience.
3) Google+
Google’s integrated resources make it easy for diners to leave reviews, upload photos and browse the latest hotspots
4) Blog
Blog about anything that has to do with your restaurant. Share facts, recipes, photos, staff favorites.
5) Google alerts
Stay on top of your restaurant’s online image. Set up Google alerts, and you can track mentions of your restaurant on the Internet
6) YouTube
Make sure you use the same branding for your header photo so it matches your website and other social media
7) Create a Facebook Fan Page:
Give your fans useful information, share tips and offer discounts and special promotions. Also explore Facebook paid advertising
Kusum shidling
USN 2GI18MBA21
1.Position your restaurant in the Google search engine
Since 2012, since no official data of the company, it is estimated that daily are made more than 3 trillion searches on the platform. Mobile plays an important role in this search, as he 80% of searches today They are from a mobile device.
2. Generates visibility including your banners on websites (Display de Google)
Sure you've entered some web and have seen advertisements for other external companies. How is it possible? Google has an advertising format oriented show your ad when users browse other websites and achieve greater number of advertising impacts that when we only advertising SEM: la Red Display.
3. Facebook Ads It is the best advertising platform that currently exists, for various reasons that happened to list:
The segmentation the public we headed ads
He cost campaign
The formats advertising
4. Promote your restaurant on Twitter
Its strength lies in its simplicity: 140 characters. The immediacy of the message is the key factor in advertising microblogging network par excellence.
5. Content is king, works your restaurant's blog
The content, sell. Thousands of avid readers subscribe information daily in many different themed blogs.
5. Content is king, works your restaurant's blog
The content, sell. Thousands of avid readers subscribe information daily in many different themed blogs.
6. Use Youtube and get thousands of views of your videos
It is shown that video ads attract twice as many users than those with images or text.
Ankit Poddar
2GI18MBA33
A restaurant can use a ad network by using several social websites like instagram, youtube,twitter. They can also put there ads on newspaper
Pradeep km
USN 2GI18MBA35
Position your restaurant in Google search engine
It will help the business to grow more
There are several ways to show ads
-search campaign
-display campaign
Running ads on facebook
As it had large audience. It helps to reach many customers
Running ads on Instagram
It helps the restaurant display food pictures
YouTube
Helps in uploading short videos
Prakash N
2GI18MBA38
1.Restaurants can take help of Google adword , this is a pay per click INTEGRATED with Google search, for example a hungry customer search "best meal for lunch " and whichever restaurant bought this keyword then they will be on top in search result.
2.Youtube - Create a YouTube channel for your business.
*Recipes – create your own “cooking show.”
*Interview with guests – the customer video testimonial is widely popular
Shivani Raikar
USN 2GI18MBA48
Facebook Location Ads
The main call to action on the ad is to get directions. So if you can create a mouth-watering, eye-catching ad, users will be guided to your restaurant without leaving the app. That means there’s nothing to distract them from getting to your restaurant.
Instagram Ads
Instagram ads are a great way to promote your restaurant to thousands and thousands of users in a certain area.
Google Ads
Paid advertising on Google and Bing is a huge part of the marketing strategies of a lot of companies. But it is under-utilized by many restaurants.
Digital billboards
Digital billboards combines aspects of digital advertising with out of home advertising to make billboards available on any size budget.
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Facebook ads where the location of the orgaization as well as thge servces provided can be posted
Instagram iss where the world is over and it is most used social media app the ads can alsso be posted over there
collaborating withy food vloggersd and celeebrity chefs who visits different restaurants like strret food vlogger by ajay chopra, street food around the world, mark weins , food ranger etc.
Vittal SB
2GI18MBA59
1.Restaurants can take help of Google adword , this is a pay per click INTEGRATED with Google search, for example a hungry customer search "best meal for lunch " and whichever restaurant bought this keyword then they will be on top in search result.
2.Youtube - Create a YouTube channel for your business.
*Recipes – create your own “cooking show.”
*Interview with guests – the customer video testimonial is widely popular
PRAJWAL.B.G.
(2GI18MBA37)
1. Restaurants can take help of Google adword , this is a pay per click INTEGRATED with Google search, for example a hungry customer search "best meal for lunch " and whichever restaurant bought this keyword then they will be on top in search result .
2. Instagram public or public account also helps to restaurants like any restaurant has big number of followers and they wanted to start advertising on instagram then they can switch account to public so if restaurant uploads story or offers they get to know how many people clicked and how many people are completely visited the profile
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