Marketing strategies explained in a simple way using marketing cases, marketing video cases, marketing notes, marketing exercises, marketing models, marketing 4.0, marketing 5.0, marketing trends, Marketing analytics, branding in India, Sports marketing in India, Indian marketing, retailing in India and Digital marketing in India.
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1) The online goal of the campaign was to create a community of supporters to the team and bringing fans close to the heart of the team players.
2) They have used Facebook, twitter, google + , pinterest board, youtube intensively.
3) KKR was one of the first teams to have used SEM heavily to increase their social media fan base and they targeted the words used by the fans or a normal person during or before IPL to promote their franchise that is KKR.
Kaveri yammikai USN:2GI18MBA19 1.campaign’s goal is to get visitors to your site who actually care about what you offer and will want to be there. There is no sense in putting in time and effort to drive traffic to your site that will then bounce.
2.online media used by KKR facebook, twitter, Pinterest, google+ and youTube
1 The goal of KKR campaign was engaging their fans and also keeping them updated. It has been the team that has engaged the highest number of fans and followers with the help of various social media platforms 2 the various online media platforms used by KKR sre- Facebook - with highest likes Twitter - most engaging I PL team Instagram - KKR is the most followed ipl team Pinterest Google plus An exclusive YouTube video blog An official website Mobile app of KKR kept fans updated
3 the Google visit of KKR increased their existence on social media then any other ipl team Creating flies and regular picture updates improved their popularity The Their presence on Google helped the team gain more fans as a result of which KKR was trending in the Google watch list
1. The main initiative of the campaign is to forward the efforts of marketing by the brand to drive traffic, leads , increase brand awareness, saty tuned and customer engagement , to engage fans and users updated with IPL news, scores etc. The campaign is build based on three steps that is Planning , Development , Management
2. Various online media used by KKR are : Facebook, Twitter, instagram, YouTube , google+ , website, they also have their own App .
3. KKR introduced the ads where in typical Bengali mascot was created to support the fans of Bengal ,they also introduced various quiz , match analysis etc to keep their fans engaged. Besides this the digital team of KKR introduced live stream Facebook chat in Hyderabad and also run various campaigns called as “cheer for KKR” campaign to keep the fans engaged , which is the first for any sports team in the world .
1. The online goal of the campaign was to get the visitors to their website. they had 10.5 million likes on facebook, 21000 followers on instagram, and well as they had google plus and pintrest.
2. They used facebook, twitter, instagram, google plus, personal webisites, blogs and official mobile apps were created. they also had an exclusive youtube video blog "INSIDE KKR". To develop the content a doodle was created showing a typical bengali KKR supporter. they had live tweeting and updates, quiz, match analytics and pictures were displayed. they also verified indivial players social media account and organized a live streeming on Facebook chat at Hyderabad.
3. KKR was the first teams to have used SEM to increase their social media fan base and followers. they targeted the words used by the fans during or before IPL to promote their franchise.
1.Line up some goals What do you want to achieve with your marketing campaign? What is/are the top-level goals? Your marketing goals can focus on long or short term and will be more vague.
Example Goal: Establish our brand in social media Build up our website’s visibility
2.Develop specific objectives for each goal You will likely have multiple objectives for each goal. To be successful you have to make sure you set SMART objectives:
Specific – what is your objective exactly? Measurable – the objective has to be measurable Achievable – is it realistic to expect to achieve the objective? Reasonable – are the expectations reasonable? Do you have the resources? Will you do it in-house or will you outsource it? Tentative – When do you want to reach your objective? Is it achievable in the campaigns time frame?
Example Objectives: Get 1,000 Facebook fans Get 1,000 Twitter followers Depending on your goals you will have many different objectives.
3.Work out specific strategies Following our internet marketing campaign example plan your first step for achieving the 1,000 Facebook fans objective is of course to create a Facebook fan page, if you don’t have one yet. Just like having multiple objectives for each goal; you will have multiple strategies for each objective.
Example Strategies: Provide reasons for people to become Facebook fans Engage with the community
4.List your tactics Brainstorm and create a list of very specific tactics you will utilize to achieve your marketing goal – where does your awesome idea that inspired planning this marketing campaign fit in here?
Example Tactics: Offer special deals Share news and buzz Find and follow relevant people Tweet and retweet regularly Participate in conversations Visualize
2)Online business used by KKR are facebook, Twitter, pinterest, google+ and youtube.
3)With over 5+ years of experience, KKR Technologies has been working in the digital market. They create your online business persona based on cumulative and analytical research of your business & to what kind of audience it must reach towards and create a visual online interpretation of your company.they are into Digital marketing services, Search engine optimization, Social media optimization, Web design n development, Email marketing, social media marketing, Search engine marketing.
1. What is the online goal of campaign? - it helps in creating awareness about the particular thing or team, here being KKR. - they might even enhance the perspective of people towards the team. - can reach many people in short span of time.
2. various online media used by kkr - youtube -television - media, like- match on live - newspapers - hoardings - accessories - bollywood celebrities like Shah Rukh Khan and Juhi Chavla, promoting it on their personal accounts as well.
3.how search engine marketing used by kkr
SEM: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
KKR uses social media, youtube,twitter, also we can see that they use search engine optimization. whenever we type 'KKR' in the search bar in suggestion we can see kkr team, or kkr team 2017,2018,2020 etc.
Yes sir, the individual player's account does increase the fan base as a whole for the team. For example, people who are a fan of Dhoni will stay loyal to his preference of team irrespective of Chennai or any other where ever chooses to go with. So an individual does add brand equity to the franchisee.
1. The online goal of the campaign was to was to increase the awareness among their fans and to update them with with the IPL scores and related news.
2. The various online media used by KKR are Facebook, twitter, google+, Instagram, you tube and websites.
3. They used search engine marketing to reach their fans with the help of social media and they also updated their pictures regularly to be in touch with their fans and they also introduced live streaming to connect with their fans.
1 KKR has a huge fan following .people buys tickets of kkr,s matches like any cost so franchise also came up with so benifitiary to the fans they came up with campaign, tours ,awareness program , cricket training to kids it's also helps to maintain permanent bond with fans
2. They use various kinds of social media platform like facebook,tweeter instagram YouTube, they has apps like Knights officials .
3.currenty social media and search engine helps to gain more followers to kkr , and they are doing really well for their fans on tweeter kkr is a very engaging franchise than others. They has their of slogan like korbo lorbo jitbo which automatically attract anyone to them .
The online goal of the campaign is to atteract more customer and by going live while matches they provide best to their fans and also they organize some quiz so that the fans can involve in that campaigns.
Onpine platform used by KKR are facebook, Twitter,instagram personal website and blogs and also by their personal app By official strikees of KKR and also a youtube blog.
SEM is used by heavily by KKR to provide best information about the team by different ways of social media.They involve their fans by going online and solving their queries and also by making some quiz. It help them to increase their fan following in all social medias.
1.Online goal of campaign was to create more fan base and update them about their players, this is how they built highest number of fan followers by engaging on various online platforms.
2. KKR has used online media platforms like Facebook, Twitter, Instagram, google+, Pinterest, exclusive YouTube page "inside kkr" And also mobile app.
3.KKR was the first teams to have used SEM heavily to increase their social media fan base and followers on social media. They used words used by fans during ipl and update pictures regularly.
• attract and engage as many audience as possible and convert them as followers.
•to keep the fans and followers updated for each and every latest news.
•To be present and visible at the top of the page for any searches related to IPL. •Build recognition for KKR, not only as an IPL team but also for every player of KKR.
2》Facebook, Twitter, Instagram, pinterest, YouTube for vlogs, KKR website, Blog, KKR official Mobile app, google plus and various sources through television and radio.
3》SEM Is used by the following methods:- ◇KKR used social media to keep their fans and followers engaged and updated through platforms like fb insta, Twitter YouTube website blogs Google plus, mobile apps etc.
◇the digital team of KKR created a mascot named tutulya, to match the sensibility of a typical bengali KKR supporter.
◇ special creatives prepared for every event, along with live tweets,contests and analytics.
◇KKR got their player's social media accounts verified to give them recognition as individuals along with the recognition as a team member of KKR.
◇digital team of KKR organized a live fb chat at the fb office Hyderabad where the players had an Q & A session with media and fans.
◇KKR was the first sport team in the world to have a special google widget.
1. It helps in creating awareness about the particular thing or team, here being KKR.They might even enhance the perspective of people towards the team an d also can reach many people in short span of time.
2. The various online media used by kkr are youtube, television media, like match on live,newspapers,hoardings and accessories.
3. SEM: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
KKR uses social media, youtube,twitter, also we can see that they use search engine optimization. Whenever we type 'KKR' in the search bar in suggestion we can see kkr team, or kkr team 2017,2018,2020 etc.
1.Motive of the campaign was to keep the fans engaged as it occurs once year it could keep the fans engaged throughout the year creating more awareness about the team and gaining more fans 2. The online media used by them were Facebook, instagram, twitter,google plus, pinterest they also created a blog on YouTube & let out the inside videos of team members as fan could relate and get to know how the team members more. they created an app and a website too 3.Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising here the kkr has captured all the types of social media and the utmost way to keep the fans engaged and gained non kkr fans by the jingle in Bengali with a sense of belonginess
1. The online goal of the campaign of the kar is to make supporters all over the world and make them to know about the teams inside news so that the fans could get to know more about the team.
2. Online platform used by KKR are YouTube, Facebook, Pinterest, Twitter, google + , blog, website.
3. Search engine marketing heps to search more of their followers during the start of the IPL and promote their franchise .
1.Online goal of campaign was to create more fan base and update them about their players, this is how they built highest number of fan followers by engaging on various online platforms.
2. They use various kinds of social media platform like facebook,tweeter instagram YouTube, they has apps like Knights officials .
3 the Google visit of KKR increased their existence on social media then any other ipl team Creating flies and regular picture updates improved their popularity The Their presence on Google helped the team gain more fans as a result of which KKR was trending in the Google watch list
1. Online goal of KKR Campaign - KKR’s online campaign was to establish a strong fan base to whom their team’s(KKR) latest updates would be provided.
2. Online tools used - Twitter, Facebook, Youtube, Team’s official Instagram Account along with each member’s verified accounts.
3. Use of SEM - KKR digital Marketing team made sure that it’s fan base is getting what they are looking for. The content was made specifically for Kolkata fans.
Campaign is about to create an awareness about their brand and also helps to give an lead information aabout the fans and also helps to advertise about the tourism and being it in an effective way. They also keep on updating the news so that it helps to bring more awareness and also bring creativity. They used online media like twitter Facebook insta etc..
1 the online campaign is to capture more supportand bring great support for the team which increase the teams morel 2 facebook - 10.5 million Twitter most engaging 21k followers Pinterest Google plus YouTube Website. Mobile app Mascot for the team 3 they started live tweets Updates on score vidoe quizzes to keep fans engaged They use all popular social media to keep fan connected USN 2GI18MBA35 PRADEEP KEMBAVIMATH
1.KKR has successfully mixed its visual content with interactivity to get a desired engagement from its fans (see the images below), which has led to an increased level of participation from its fans, so much so that, UGC (User Generated Content) on KKR’s Facebook page is way more than posts by the admin (see the third image), which is a testimony of successful engagement. Along with doing a semi-live tweet during KKR matches, social media team of Kolkata Knight Riders also applies themselves in creating non-match-related tweets, like the ones shared below. In these tweets you will see how the team has used the platform to not only inform about the match and guide visitors to the team’s website, but also to give insider information about the team. See the screenshot of the third tweet that talks about last-year video being played in a team meeting.
2 YouTube Twitter Pintrest Google + Facebook
3 they used all types of online media to make presence in the market They kept on updating the images and contents Which kept on capturing the SEO and optimizing it
1. The online goal of the campaign was to was to increase the awareness among their fans and to update them with with the IPL scores and related news.
2. The various online media used by kkr are youtube, television media, like match on live,newspapers,hoardings and accessories.
3. SEM: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
KKR uses social media, youtube,twitter, also we can see that they use search engine optimization. Whenever we type 'KKR' in the search bar in suggestion we can see kkr team, or kkr team 2017,2018,2020 etc.
1. The goal of KKR campaign was engaging their fans and also keeping them updated about the team. it has been the team that has the highest number of fans and followers with the help of various social media platforms.
2. Some of the the social medias used by KKR for promotions are:
Facebook, Twitter, Instagram, Pinterest, Google plus, YouTube video blocks & official website.
3. the Google widget of KKR increased the existence of social media then any other IPL team. Tab presents on Google help them gain more fans have a result of which KKR was trending the Google watch list
1. The main initiative of the campaign is to forward the efforts of marketing by the brand to drive traffic, leads , increase brand awareness, saty tuned and customer engagement , to engage fans and users updated with IPL news, scores etc. The campaign is build based on three steps that is Planning , Development , Management
2. Various online media used by KKR are : Facebook, Twitter, instagram, YouTube , google+ , website, they also have their own App .
3. KKR introduced the ads where in typical Bengali mascot was created to support the fans of Bengal ,they also introduced various quiz , match analysis etc to keep their fans engaged. Besides this the digital team of KKR introduced live stream Facebook chat in Hyderabad and also run various campaigns called as “cheer for KKR” campaign to keep the fans engaged , which is the first for any sports team in the world .
1. The online goal of the campaign of the kar is to make supporters all over the world and make them to know about the teams inside news so that the fans could get to know more about the team.
2. Online platform used by KKR are YouTube, Facebook, Pinterest, Twitter, google + , blog, website.
3. Search engine marketing heps to search more of their followers during the start of the IPL and promote their franchise
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51 comments:
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Also Read: Google My Business – For Boosting Your Online Presence
Nitin Gahlot
2GI18MBA31
1) The online goal of the campaign was to create a community of supporters to the team and bringing fans close to the heart of the team players.
2) They have used Facebook, twitter, google + , pinterest board, youtube intensively.
3) KKR was one of the first teams to have used SEM heavily to increase their social media fan base and they targeted the words used by the fans or a normal person during or before IPL to promote their franchise that is KKR.
Good
Kaveri yammikai
USN:2GI18MBA19
1.campaign’s goal is to get visitors to your site who actually care about what you offer and will want to be there. There is no sense in putting in time and effort to drive traffic to your site that will then bounce.
2.online media used by KKR facebook, twitter, Pinterest, google+ and youTube
Kaveri SEM?
1 The goal of KKR campaign was engaging their fans and also keeping them updated. It has been the team that has engaged the highest number of fans and followers with the help of various social media platforms
2 the various online media platforms used by KKR sre-
Facebook - with highest likes
Twitter - most engaging I PL team
Instagram - KKR is the most followed ipl team
Pinterest
Google plus
An exclusive YouTube video blog
An official website
Mobile app of KKR kept fans updated
3 the Google visit of KKR increased their existence on social media then any other ipl team
Creating flies and regular picture updates improved their popularity
The
Their presence on Google helped the team gain more fans as a result of which KKR was trending in the Google watch list
Prajakta Lagade
USN:2GI18MBA36
1. The main initiative of the campaign is to forward the efforts of marketing by the brand to drive traffic, leads , increase brand awareness, saty tuned and customer engagement , to engage fans and users updated with IPL news, scores etc.
The campaign is build based on three steps that is Planning , Development , Management
2. Various online media used by KKR are :
Facebook, Twitter, instagram, YouTube , google+ , website, they also have their own App .
3. KKR introduced the ads where in typical Bengali mascot was created to support the fans of Bengal ,they also introduced various quiz , match analysis etc to keep their fans engaged. Besides this the digital team of KKR introduced live stream Facebook chat in Hyderabad and also run various campaigns called as “cheer for KKR” campaign to keep the fans engaged , which is the first for any sports team in the world .
Good
Yojan S
USN 2GI18MBA60
Krupa Deshpande
USN: 2GI18MBA20
1. The online goal of the campaign was to get the visitors to their website. they had 10.5 million likes on facebook, 21000 followers on instagram, and well as they had google plus and pintrest.
2. They used facebook, twitter, instagram, google plus, personal webisites, blogs and official mobile apps were created. they also had an exclusive youtube video blog "INSIDE KKR".
To develop the content a doodle was created showing a typical bengali KKR supporter. they had live tweeting and updates, quiz, match analytics and pictures were displayed. they also verified indivial players social media account and organized a live streeming on Facebook chat at Hyderabad.
3. KKR was the first teams to have used SEM to increase their social media fan base and followers. they targeted the words used by the fans during or before IPL to promote their franchise.
Why do you think KKR used Bengali in their campaign? Will it affect the non bengali fans
Shivani Raikar
USN 2GI18MBA48
1.Line up some goals
What do you want to achieve with your marketing campaign? What is/are the top-level goals? Your marketing goals can focus on long or short term and will be more vague.
Example Goal:
Establish our brand in social media
Build up our website’s visibility
2.Develop specific objectives for each goal
You will likely have multiple objectives for each goal. To be successful you have to make sure you set SMART objectives:
Specific – what is your objective exactly?
Measurable – the objective has to be measurable
Achievable – is it realistic to expect to achieve the objective?
Reasonable – are the expectations reasonable? Do you have the resources? Will you do it in-house or will you outsource it?
Tentative – When do you want to reach your objective? Is it achievable in the campaigns time frame?
Example Objectives:
Get 1,000 Facebook fans
Get 1,000 Twitter followers
Depending on your goals you will have many different objectives.
3.Work out specific strategies
Following our internet marketing campaign example plan your first step for achieving the 1,000 Facebook fans objective is of course to create a Facebook fan page, if you don’t have one yet. Just like having multiple objectives for each goal; you will have multiple strategies for each objective.
Example Strategies:
Provide reasons for people to become Facebook fans
Engage with the community
4.List your tactics
Brainstorm and create a list of very specific tactics you will utilize to achieve your marketing goal – where does your awesome idea that inspired planning this marketing campaign fit in here?
Example Tactics:
Offer special deals
Share news and buzz
Find and follow relevant people
Tweet and retweet regularly
Participate in conversations
Visualize
2)Online business used by KKR are facebook, Twitter, pinterest, google+ and youtube.
3)With over 5+ years of experience, KKR Technologies has been working in the digital market. They create your online business persona based on cumulative and analytical research of your business & to what kind of audience it must reach towards and create a visual online interpretation of your company.they are into Digital marketing services, Search engine optimization, Social media optimization, Web design n development, Email marketing, social media marketing, Search engine marketing.
Do you think individual player account increase social media value
Objective comments need to be original
KKR goal:Build fan base
VIJAYTA KALE
2GI18MBA57
1. What is the online goal of campaign?
- it helps in creating awareness about the particular thing or team, here being KKR.
- they might even enhance the perspective of people towards the team.
- can reach many people in short span of time.
2. various online media used by kkr
- youtube
-television
- media, like- match on live
- newspapers
- hoardings
- accessories
- bollywood celebrities like Shah Rukh Khan and Juhi Chavla, promoting it on their personal accounts as well.
3.how search engine marketing used by kkr
SEM: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing
their visibility in search engine results pages primarily through paid advertising.
KKR uses social media, youtube,twitter,
also we can see that they use search engine optimization.
whenever we type 'KKR' in the search bar in suggestion we can see kkr team, or kkr team 2017,2018,2020 etc.
Yes sir, the individual player's account does increase the fan base as a whole for the team. For example, people who are a fan of Dhoni will stay loyal to his preference of team irrespective of Chennai or any other where ever chooses to go with. So an individual does add brand equity to the franchisee.
Pooja R Gouli
2GI18MBA34
1) The Online goal of campaign is to increase your online visibility and know the competitive review of others
Increase the brand name
2) various online media used by KKR:
Facebook, Twitter,YouTube
3
Rohan J Shanbhag
USN - 2GI18MBA42
1. The online goal of the campaign was to was to increase the awareness among their fans and to update them with with the IPL scores and related news.
2. The various online media used by KKR are Facebook, twitter, google+, Instagram, you tube and websites.
3. They used search engine marketing to reach their fans with the help of social media and they also updated their pictures regularly to be in touch with their fans and they also introduced live streaming to connect with their fans.
SANI PATIL
USN 2GI18MBA45
1 KKR has a huge fan following .people buys tickets of kkr,s matches like any cost so franchise also came up with so benifitiary to the fans they came up with campaign, tours ,awareness program , cricket training to kids it's also helps to maintain permanent bond with fans
2.
They use various kinds of social media platform like facebook,tweeter instagram YouTube, they has apps like Knights officials .
3.currenty social media and search engine helps to gain more followers to kkr , and they are doing really well for their fans on tweeter kkr is a very engaging franchise than others. They has their of slogan like korbo lorbo jitbo which automatically attract anyone to them .
Crowdsourcing
Good
The online goal of the campaign is to atteract more customer and by going live while matches they provide best to their fans and also they organize some quiz so that the fans can involve in that campaigns.
Onpine platform used by KKR are facebook, Twitter,instagram personal website and blogs and also by their personal app By official strikees of KKR and also a youtube blog.
SEM is used by heavily by KKR to provide best information about the team by different ways of social media.They involve their fans by going online and solving their queries and also by making some quiz. It help them to increase their fan following in all social medias.
Karan Nilajkar 2GI18MBA18
Chaitrali Shahapurkar
2GI18MBA09
1.Online goal of campaign was to create more fan base and update them about their players, this is how they built highest number of fan followers by engaging on various online platforms.
2. KKR has used online media platforms like
Facebook, Twitter, Instagram, google+, Pinterest, exclusive YouTube page "inside kkr" And also mobile app.
3.KKR was the first teams to have used SEM heavily to increase their social media fan base and followers on social media. They used words used by fans during ipl and update pictures regularly.
Firdous Mohammed
USN 2GI18MBA12
1》The online goal of this campaign was to:
• attract and engage as many audience as
possible and convert them as followers.
•to keep the fans and followers updated
for each and every latest news.
•To be present and visible at the top of
the page for any searches related to
IPL.
•Build recognition for KKR, not only as
an IPL team but also for every player
of KKR.
2》Facebook, Twitter, Instagram, pinterest, YouTube for vlogs, KKR website, Blog, KKR official Mobile app, google plus and various sources through television and radio.
3》SEM Is used by the following methods:-
◇KKR used social media to keep their fans and followers engaged and updated through platforms like fb insta, Twitter YouTube website blogs Google plus, mobile apps etc.
◇the digital team of KKR created a mascot named tutulya, to match the sensibility of a typical bengali KKR supporter.
◇ special creatives prepared for every event, along with live tweets,contests and analytics.
◇KKR got their player's social media accounts verified to give them recognition as individuals along with the recognition as a team member of KKR.
◇digital team of KKR organized a live fb chat at the fb office Hyderabad where the players had an Q & A session with media and fans.
◇KKR was the first sport team in the world to have a special google widget.
1. It helps in creating awareness about the particular thing or team, here being KKR.They might even enhance the perspective of people towards the team an d also can reach many people in short span of time.
2. The various online media used by kkr
are youtube, television media, like match on live,newspapers,hoardings and accessories.
3. SEM: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing
their visibility in search engine results pages primarily through paid advertising.
KKR uses social media, youtube,twitter,
also we can see that they use search engine optimization. Whenever we type 'KKR' in the search bar in suggestion we can see kkr team, or kkr team 2017,2018,2020 etc.
Nivedita Kadam
USN: 2GI18MBA32
2GI18MBA22-shreya majati
1.Motive of the campaign was to keep the fans engaged as it occurs once year it could keep the fans engaged throughout the year creating more awareness about the team and gaining more fans
2. The online media used by them were Facebook, instagram, twitter,google plus, pinterest they also created a blog on YouTube & let out the inside videos of team members as fan could relate and get to know how the team members more. they created an app and a website too
3.Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising here the kkr has captured all the types of social media and the utmost way to keep the fans engaged and gained non kkr fans by the jingle in Bengali with a sense of belonginess
1. The online goal of the campaign of the kar is to make supporters all over the world and make them to know about the teams inside news so that the fans could get to know more about the team.
2. Online platform used by KKR are YouTube, Facebook, Pinterest, Twitter, google + , blog, website.
3. Search engine marketing heps to search more of their followers during the start of the IPL and promote their franchise .
Nikhil Sapare
2GI18MBA29
1.Online goal of campaign was to create more fan base and update them about their players, this is how they built highest number of fan followers by engaging on various online platforms.
2.
They use various kinds of social media platform like facebook,tweeter instagram YouTube, they has apps like Knights officials .
3 the Google visit of KKR increased their existence on social media then any other ipl team
Creating flies and regular picture updates improved their popularity
The
Their presence on Google helped the team gain more fans as a result of which KKR was trending in the Google watch list
Priyanka J
USN 2GI18MBA39
1. Online goal of KKR Campaign - KKR’s online campaign was to establish a strong fan base to whom their team’s(KKR) latest updates would be provided.
2. Online tools used - Twitter, Facebook, Youtube, Team’s official Instagram Account along with each member’s verified accounts.
3. Use of SEM - KKR digital Marketing team made sure that it’s fan base is getting what they are looking for. The content was made specifically for Kolkata fans.
Kanchan D
2GI18MBA17
Campaign is about to create an awareness about their brand and also helps to give an lead information aabout the fans and also helps to advertise about the tourism and being it in an effective way. They also keep on updating the news so that it helps to bring more awareness and also bring creativity. They used online media like twitter Facebook insta etc..
1 the online campaign is to capture more supportand bring great support for the team which increase the teams morel
2 facebook - 10.5 million
Twitter most engaging 21k followers
Pinterest
Google plus
YouTube
Website. Mobile app
Mascot for the team
3 they started live tweets
Updates on score vidoe quizzes to keep fans engaged
They use all popular social media to keep fan connected
USN 2GI18MBA35
PRADEEP KEMBAVIMATH
1.KKR has successfully mixed its visual content with interactivity to get a desired engagement from its fans (see the images below), which has led to an increased level of participation from its fans, so much so that, UGC (User Generated Content) on KKR’s Facebook page is way more than posts by the admin (see the third image), which is a testimony of successful engagement.
Along with doing a semi-live tweet during KKR matches, social media team of Kolkata Knight Riders also applies themselves in creating non-match-related tweets, like the ones shared below. In these tweets you will see how the team has used the platform to not only inform about the match and guide visitors to the team’s website, but also to give insider information about the team. See the screenshot of the third tweet that talks about last-year video being played in a team meeting.
2 YouTube
Twitter
Pintrest
Google +
Facebook
3 they used all types of online media to make presence in the market
They kept on updating the images and contents
Which kept on capturing the SEO and optimizing it
USN 2GI18MBA05
Akshata N
1. The online goal of the campaign was to was to increase the awareness among their fans and to update them with with the IPL scores and related news.
2. The various online media used by kkr
are youtube, television media, like match on live,newspapers,hoardings and accessories.
3. SEM: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing
their visibility in search engine results pages primarily through paid advertising.
KKR uses social media, youtube,twitter,
also we can see that they use search engine optimization. Whenever we type 'KKR' in the search bar in suggestion we can see kkr team, or kkr team 2017,2018,2020 etc.
JAYATIRTHA GUMASTE
2GI18MBA16
KKR DIGITAL MARKETING CASE STUDY
1. The goal of KKR campaign was engaging their fans and also keeping them updated about the team. it has been the team that has the highest number of fans and followers with the help of various social media platforms.
2. Some of the the social medias used by KKR for promotions are:
Facebook, Twitter, Instagram, Pinterest, Google plus, YouTube video blocks & official website.
3. the Google widget of KKR increased the existence of social media then any other IPL team.
Tab presents on Google help them gain more fans have a result of which KKR was trending the Google watch list
Prajwal B. G.
2GI18MBA37
1. The main initiative of the campaign is to forward the efforts of marketing by the brand to drive traffic, leads , increase brand awareness, saty tuned and customer engagement , to engage fans and users updated with IPL news, scores etc.
The campaign is build based on three steps that is Planning , Development , Management
2. Various online media used by KKR are :
Facebook, Twitter, instagram, YouTube , google+ , website, they also have their own App .
3. KKR introduced the ads where in typical Bengali mascot was created to support the fans of Bengal ,they also introduced various quiz , match analysis etc to keep their fans engaged. Besides this the digital team of KKR introduced live stream Facebook chat in Hyderabad and also run various campaigns called as “cheer for KKR” campaign to keep the fans engaged , which is the first for any sports team in the world .
Vittal SB
2GI18MBA59
1. The online goal of the campaign of the kar is to make supporters all over the world and make them to know about the teams inside news so that the fans could get to know more about the team.
2. Online platform used by KKR are YouTube, Facebook, Pinterest, Twitter, google + , blog, website.
3. Search engine marketing heps to search more of their followers during the start of the IPL and promote their franchise
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