- What is the appropriate price (from the agent’s point of view) at which the coupons are to be purchased and at what price they should be sold?
- What is the price (from the shareholder’s point of view) at which the coupons can be sold or dispensed with?
- What is the optimal price at which a coupon can be purchased (from the actual consumer’s point of view)?
- From the overall system point of view, the coupon benefits are shared by three actors. However, the cost to BFL for the entire transaction remains the same. Is this a desirable practice? The monetary benefit meant exclusively for shareholders is now being shared by others (who are not shareholders). Is this appropriate?
- Should the issue of discount coupons to the shareholders be discontinued? If they are to be continued, what should be the additional systemic safeguards to be implemented to ensure that the benefit reaches the target audience?
Wednesday, October 16, 2019
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The Shareholders of a Company can be paid in any form when a company is in profit. They can be paid in cash or in kind.
In case of Bharat Footwear Limited, they choose to pay the shareholders in kind, by providing every shareholder 6 discount coupons, with the help of which the shareholders could shop at any retail outlet of BFL and get a discount of 20% on the MRP. The validity of which was 10 months from the date of issue.
Since, most of the shareholders were unable to utilize all the coupons. It went unused or were given to friends as gifts. The monetary benefits that were made available exclusively to the shareholders were now being used by others, which is not a fair practice.
Customers also keep enjoying various offers & discounts every festive season and also during non festive seasons.
Hence, certain things should be made specific and more strict policies need to used in case of shareholders of the company.
BFL can reduce the number of coupons issued to the Shareholders as they are unused and can also pay shareholders by different means of payment of dividend.
BFL can also include certain rules and regulations before handing over the coupons to the shareholders.
Such as,
* Coupons cannot be given to friends as gifts, etc.
* Coupons cannot be sold to any of the Sales assistants in the retail outlets for any considerations.
Such policies could certainly bring changes in misusing the coupons by everyone else.
Stringent policies are required to bring uniformity in the working of any company.
The Shareholders of a Company can be paid in any form when a company is in profit. They can be paid in cash or in kind.
In case of Bharat Footwear Limited, they choose to pay the shareholders in kind, by providing every shareholder 6 discount coupons, with the help of which the shareholders could shop at any retail outlet of BFL and get a discount of 20% on the MRP. The validity of which was 10 months from the date of issue.
Since, most of the shareholders were unable to utilize all the coupons. It went unused or were given to friends as gifts. The monetary benefits that were made available exclusively to the shareholders were now being used by others, which is not a fair practice.
Customers also keep enjoying various offers & discounts every festive season and also during non festive seasons.
Hence, certain things should be made specific and more strict policies need to used in case of shareholders of the company.
BFL can reduce the number of coupons issued to the Shareholders as they are unused and can also pay shareholders by different means of payment of dividend.
BFL can also include certain rules and regulations before handing over the coupons to the shareholders.
Such as,
* Coupons cannot be given to friends as gifts, etc.
* Coupons cannot be sold to any of the Sales assistants in the retail outlets for any considerations.
Such policies could certainly bring changes in misusing the coupons by everyone else.
Stringent policies are required to bring uniformity in the working of any company.
BFL should discontinued the issue of discount coupons to the shareholders because they are not using it for their benefit they are sharing it with their friends however the coustomers get the other discount offers .Nd by sharing the coupons Nd selling it they r acting illegal against the BFL.so instead of giving coupons the BFL should share their profit in any other way . Because they by selling the coupons they r doing illegal business only....so BFL should discontinued the issue of coupons to shareholders.
The shareholders unable to use all the 6 discount coupons rather than providing 6 coupons to each share holder BFL should have limited to 2 or 3 .
Company should come up with strict policies and rules such as,
*the shareholders cannot give coupons as gifts to their friends or family.
* Even though if they want to gift or if they want to give the coupons if they aren't being used...then the products can be bought in the name of the shareholders.
Misusing of coupons can be avoided by reducing the number of coupons given to the shareholders.
The company can also provide other types of dividends or bonus instead of coupons. As the company is in profit.
Rather then providing 6 discount coupons to each shareholders BFL should have limited the coupons to 1 or 2.
BFL should have specified strictly to shareholders that coupon is restricted to prescribed user and not to be passed to others.
BFL should have extended offers to non shareholders rather then offering old ones.
Bfl should either discontinue the copoun to shareholders system or should come up with limited access or access to only shareholder policy or so on. By doing so they can be fair to the customers as well as the shareholders, customers because they will enjoy the discount or other offers and shareholders will obviously have their copouns.
Assumptions:
The agent has to buy the coupons from the shareholders for amount anything less than 200, and should sell them at any price more than 200 to make a profit.
As the shareholders are getting coupons for free and have no use for it, they can sell them at the cost which the agent offers them. Here the shareholder can take the market demand for the BFL products into consideration to set a price.
For consumers, the optimal value might differ based on the product which they want to buy, if we consider that the consumer wants to buy a product of 2000 Rs, and the coupon will only give him a 20% discount. So the consumer will set the price of coupon under 300rs to make a profit out of the discount.
No. Form the companies point of view this is a loss for the as the benefits which are meant only for the shareholders are being used by others (who are not shareholders), and they are losing 20% of the MRP as a discount.
The concept of discount coupons was introduced as a monetary benefit for the shareholders so discontinuing it will mean that there is no additional benefit for the shareholder. If the company wants to provide additional benefit for the shareholders they can issue E-cards which will be given to the shareholders with its unique identity number.
how will the E-card work?
E-card will work similar to the discount coupons (providing 20% discount) but will have its systemic safeguards such as. The card can only be used by the family members of the shareholder (which will be already listed with the company) and other security measures. The company can also provide some additional benefits depending upon how the card is been used by the shareholder.
BFL should give others opportunity to become shareholders rather then sticking to the existing shareholders.If they give opportunity to shareholders they should specify the terms and conditions.
BFL should not give discount coupons to shareholders as they misuse it widely.
I feel BFL should not issue coupons to the shareholders, instead of that a direct discount should be issued to the shareholders.As in the questions issued in the case the price of the coupons should be in range of 100-200 from the agents,customers & shareholders beneficial point of view.
As per customer point of view price doesn't matters according to today's customers mentality brand is what matters the most. So even a minimum of discount or coupon is offered the customers will be satisfied.
To ensure that the benefits reach the targeted customers,issue of coupons to the shareholders should be reduced from 6 to 3 or one coupon should be used per month even if they skip one month of purchase or this coupons should be applicable on specific types of shoes like on casuals or sports shoes.
According to my point of view coupons should be issued but some restrictions should be imposed on their use.
The BFL should not issue the discount coupons to it's shareholders ( as it was issuing 6 coupuns which were not used by them )as they r not the day to day customers. If the company provides coupons to day to day customers on bases of their "purchase ratio" the company would gain the surplus and the same surplus can be issued to it's shareholders in the form of dividend. As there is no benefit to the company by providing coupons to it's shareholders
BEL should either extend the validity of the discount coupons to be used by the shareholders or should cancel giving discount coupons. Because the actual shareholder's are not beneficial by this offer and others those who are not even the shareholders of the company are taking the benefits of discount coupons. And then shareholders remain unsatisfied by the company.
BFL should not provide coupons to shareholders ,or they should reduce the no of coupans provided or instead of that direct discount should be issued.
Some restrictions should be given on coupons by
company.
As the validity of those Discount coupons was only 10 months from the date of issue so the shareholders couldn't use all the 6 coupons. Henceforth the shareholders must be given only 2-3 coupons to use and also with some warnings rules and regulations so that they don't give it to their friends which is not legal by doing this they might come in loss.
After all this also if the misuse is still continued then the coupons shouldn't be provided to the shareholders.
BFL can use their profit in another way by giving shareholders some extra bonus instead of giving them the coupons and inviting the loss as they misuse it.
The cost of BFL should be different for agents, different for shareholders and different to the customers.
As the monetary benefit is only given to the shareholders. It is inappropriate to share it with others. The shareholders are incurring loss by sharing their coupons with others.
Coupons is one of the new techniques of giving benefits to the shareholders.
If this system is to be continued BFL can put some ground rules before handing over the coupons to the shareholders
1) Give the shareholders longer duration yo utilize the coupons
2) explain the monetary benefit behind giving the coupons
3) keep bonus points if the coupons are utilized completely which will encourage them to utilize it.
Looking at the misuse of the coupons being made by the shareholder and as all the coupons are not being used, BFL should firstly, reduce the number of coupons being issued to the shareholders and then secondly, the coupons should be issued with a QR code in such a way that when the coupon is being used it will get directly credited to the shareholders account instead of giving discount at the retail shop. This will not lead to secondary sell of discount coupons.
I feel The way of issuing coupons are not appropreate. They should not issue the coupons to shareholders.if they want to issue they should put proper terms and condition on their use.
As mentioned in the case there are4 3 actors and the owner of the shop was not knowing the values of the coupons at what they are to be exchanged and intermediate agency had to maximize the difference between buying price and selling price.so here mediatory will earn more benifit.
the BFL should not issue the coupons but they should issue direct discount on thire products. By this the customer will get more benifit and the company can also earn more profit.
the company can also issue the coupons to its share holders but it should not be tranferable to any othe party. They can also implement some rules on implementing thse coupons. like limited time, unique code, and purchase amount limit.
As per my Assumption BFL should not issue the coupons to only to the shareholders. The coupons are shared with the Trusted customers also. if customer buys pair of footwear from their outlet , then next time when they purchase from there outlet within the certain period of time , BFL can give some 20% or Any some offers or Discounts to the customers . this will certainly boom the sales and also customer stays with the brand longer period of time . if wants to issue coupons to the shareholders then they can make some Terms & Conditions for redemption of the coupons, where it should be clearly mentioned that :
* It should not be Transferable,
Only the particular shareholder can use and avail that coupon.
BFL can also introduce some unique features in the coupon that are Unique Coupon ID for that particular shareholder only which he can avail by showing some his ID proof to the outlet, Because only for verification purpose.
OR
BFL can introduce the Magnetic Strip Card or NFC Enabled Card for shareholders only .
where they can avail Discount coupons by swiping the Magnetic Strip Card or NFC enabled card in the outlet . it will reduce the transfer of coupons from one person to another person.
1.I think it should be at a price of 100 to 200 if the shoes are at a cost of 300 and they sell it at 600 the agent can earn profit of 100-200 per shoe
2.Shareholders should be issued a coupon of nearly 200-300 because shareholders should be charged less for the shoes
3.As per todays customer point of new prize doesn’t matter brand what matters so even if minimum of discount coupons offers the customers will be satisfied.
4.Its not beneficial for the company as their coupons are actually meant by shareholders and those should be used by shareholders only, so to avoid it instead of coupons direct discount should be given.
5.No I think it should be stopped, instead of it discount on purchased should be given.
To ensure that the benefit reaches the targeted customers, sale of coupons should be reduced from 6 to 3 or one coupons should be used per month even if they skip one month even if they skip one month purchase, on this coupons should be applicable on specific types of shoes like casual or sports shoes.
BFL should stop issuing discount coupons to the share holders of the company as they are misusing them by lending them to their friends as gifts they also offered their customers with wide range of products to maintain the goodwill
Retail shops where not showing active participation in doing these transactions as they were not acquiring financial gain out of the opportunity they were been provided with
The issue can be gained by providing same number of discount coupons to shareholders, agents , &to the customers etc .This will also lead to gain in retail shops through which it may not lead to secondary sale of discount coupons
BFL should stop issuing discount coupons to the share holders of the company as they are misusing them by lending them to their friends as gifts they also offered their customers with wide range of products to maintain the goodwill
Retail shops where not showing active participation in doing these transactions as they were not acquiring financial gain out of the opportunity they were been provided with
The issue can be gained by providing same number of discount coupons to shareholders, agents , &to the customers etc .This will also lead to gain in retail shops through which it may not lead to secondary sale of discount coupons
The BFL company should reduce the number of discount coupons which were issued to the shareholders along with the company's annual report of a year .As 6 discount coupons were issued as a privilege to shareholders & with the help of it they could shop at any retail outlet of their own company & get a discount of 20% on the MRP, as the validity of which was 10 months from the date of issue. But some of the shareholders failed to make the best use of these coupons & so the coupon remained unused by them for a long period of time.
BFL should restrict the policy of coupons so that no one can misuse it by any way of transation. From the companies point of view the optimal value of product may differ which consumer wanted to buy a product of Rs2000 & the coupon will give him a 20% of discount & by this he can set the price of coupon under Rs300 to make a profit of their particular company.
The company should ensure that the benefits regarding coupon may properly being utilized by shareholders rather than any other person with whom the coupon may be shared,as it is only issued to shareholders of company's its their right & duty to make the best use out of it . & By this the company will be successful in maintaining its realtionship with shareholders in a professional manner.
The BFL company should reduce the number of discount coupons which were issued to the shareholders along with the company's annual report of a year .As 6 discount coupons were issued as a privilege to shareholders & with the help of it they could shop at any retail outlet of their own company & get a discount of 20% on the MRP, as the validity of which was 10 months from the date of issue. But some of the shareholders failed to make the best use of these coupons & so the coupon remained unused by them for a long period of time.
BFL should restrict the policy of coupons so that no one can misuse it by any way of transation. From the companies point of view the optimal value of product may differ which consumer wanted to buy a product of Rs2000 & the coupon will give him a 20% of discount & by this he can set the price of coupon under Rs300 to make a profit of their particular company.
The company should ensure that the benefits regarding coupon may properly being utilized by shareholders rather than any other person with whom the coupon may be shared,as it is only issued to shareholders of company's its their right & duty to make the best use out of it . & By this the company will be successful in maintaining its realtionship with shareholders in a professional manner.
Reply
As the discount offered is 20percent on purchase value of INR 4000 the discount would be INR 800.
1) since sales assistant proposed 40:60
Offer to the customer he would be
Be getting INR 320 of the discount
so he should be purchasing coupons
at INR 100-150.
2) the shareholders should be selling
Coupons at INR 100- 200 as all the
Coupons could not be used by them in
Time period of 10 months
3) as per the salesperson's offer the
Consumer would be getting a benefit
INR 480 on purchase value of INR4000
After giving salesman's share 320
He should be satisfied
4) since the discount coupons were
Meant for shareholders, the other
People getting the benefit is
In appropriate
5) issue of coupons can be continued by
Reduceing the no. Of coupons to 2-3
OR
Giving direct discount on purchase
At the shop using OTP to registered
Mobile number would be simple and
best way.
The company has to take strick terms and conditions against misusing coupons. Or they has to provide another type of discount to shareholders, by giving direct discount on products to shareholders.
Or company has to reduce the number of coupons and rest of coupons has to distribute to some lucky costumers, by this both party will be happy.
BFL should revise its policy of coupons.It
is difficult for one person to use 6 coupons as the minimum purchase should go above 2950.2 to 3 coupons should be given in one year. That coupons should only be made available to the shareholders if shareholders share those coupons with other persons there will be no trace of actual amount spent for actual shareholder of the coupon. Plus non shareholder will also be able to avail benefit without being the member. It can be seen in exhibit 1 that profit has dropped in third year inspite of increase in sales there must have been some wrong use of those coupons.
BFL can provide company id to the shareholders, whenever shareholders wants to use the coupons there id should be scanned with the photo copy. Applying this method Shareholders can't be able to share coupons with other people. Or the number of coupons that is provided by the company to the shareholders can be reduced.
There are two main aspects that BFL should improve upon,one is they should print specific shareholder's name on the coupon and make it Mandatory to show ID proof to shareholder while he comes to buy something.In this way it can be ensured that the use of coupons will only be done by shareholders.And the second thing is company should reduce the number of coupons given to shareholders as people usually don't visit footwear shops 6 times within 10 months.The main objective behind giving coupons is to give benefits to shareholders as they invest in their company.The rules and regulations of the utilization of coupons should be made more strict so that the intermediaries don't take disadvantage of it and make money.Another alternative is to pay dividend in some other form of payment.
BFL should not provide coupons to shareholders ,or they should reduce the no of coupans provided or instead of that direct discount should be issued.
Some restrictions should be given on coupons by company.
most of the shareholders were unable to utilize all the coupons. It went unused or were given to friends as gifts. The monetary benefits that were made available exclusively to the shareholders were now being used by others, which is not a fair practice.
BFL can issue digital discount coupons to ensure the actual beneficiary gets the benefits. They can send a message with a auto generated unique URL which will redirect then to a website which will have unique barcode which can be scanned at the counter and OTP can be sent to their registered number and it can be approved and discount can be availed
By following this method BFL can ensure that the discount benefits are utilised by their shareholders which is the actual motive of the company.
- Hayawadan Ayachit
Providing a discount coupons to the share holders it's not a good idea rather than we can provide discounts coupons in the share price.
A rights issue is an invitation to existing shareholders to purchase additional new shares in the company. This type of issue gives existing shareholders securities called rights. With the rights, the shareholder can purchase new shares at a discount to the market price on a stated future date. The company is giving shareholders a chance to increase their exposure to the stock at a discount price.
he company has to take strick terms and conditions against misusing coupons. Or they has to provide another type of discount to shareholders, by giving direct discount on products to shareholders.
Or company has to reduce the number of coupons and rest of coupons has to distribute to some lucky costumers, by this both party will be happy.
The Bharat footwear Ltd shouldn't have issued the coupons to shareholders.instead they would have give the direct discount for public in the retail shops or they would have availed it at the MRP without discount. And given some other provisions or value added offers only to shareholders.
The shareholders shouldnt b selling
Coupons at INR 100- 200 as all the
Coupons could not be used by them in
Time period of 10 months.
As per the salesperson's offer the
Consumer would be getting a benefit
INR 480 on purchase value of INR4000
After giving salesman's share 320
He should be satisfied.
Since the discount coupons were
Meant for shareholders, the other
People are getting the benefit which is
In appropriate.
Issue of coupons can be continued by
Reduceing the no. Of coupons to 2-3 or only one
OR
Giving direct discount on purchase
At the shop using OTP to registered
Mobile number would be simple and
best way.
The BFL should not give discount for the products because extraa coupons were not used by them beacuse of 10 month, also they are not daily customers. BFL can give some 20% or Any some offers or Discounts to the customers . this will certainly boom the sales and also customer stays with the brand longer period of time . if wants to issue coupons to the shareholders then they can make some Terms & Conditions for redemption of the coupons, where it should be clearly mentioned that it should not be Transferable,
Only the particular shareholder can use and avail that coupon.
If coupons give, then some rules and regulations and restrictions should be applied, as terms and transaction. In the benefit of company. objective behind giving coupons is to give benefits to shareholders as they invest in their company.
If daily discount provided then there will be no benefit for the company.
The shareholders should be selling
Coupons at INR 100- 200 as all the
Coupons could not be used by them in
Time period of 10 months.
As per the salesperson's offer the
Consumer would be getting a benefit
INR 480 on purchase value of INR4000
After giving salesman's share 320
He should be satisfied
Since the discount coupons were
Meant for shareholders, the other
People getting the benefit is
In appropriate.
Issue of coupons can be continued by
Reduceing the no. Of coupons to 2-3
OR
Giving direct discount on purchase
At the shop using OTP to registered
Mobile number would be simple and
best way.
The shareholders should be selling
Coupons at INR 100- 200 as all the
Coupons could not be used by them in
Time period of 10 months.
As per the salesperson's offer the
Consumer would be getting a benefit
INR 480 on purchase value of INR4000
After giving salesman's share 320
He should be satisfied
Since the discount coupons were
Meant for shareholders, the other
People getting the benefit is
In appropriate.
Issue of coupons can be continued by
Reduceing the no. Of coupons to 2-3
As the price band is high company should go to mid range segment & also target a specific segment in the market to retain the market share. Coupon offering is a good decision as new customers enter in the market.
BFL should not provide coupons to shareholders ,or they should reduce the no of coupans provided or instead of that direct discount should be issued.
As the monetary benefit is only given to the shareholders. It is inappropriate to share it with others. The shareholders are incurring loss by sharing their coupons with others.
Coupons is one of the new techniques of giving benefits to the shareholders.the BFL should not issue the coupons but they should issue direct discount on thire products. By this the customer will get more benifit and the company can also earn more profit.
BFL should discontinue the discount coupon distribution as the company motive was to give the benefits to its shareholders but it wasn't successful as many shareholders weren't using the coupon and some were just selling it and so on... So it had to be discontinued in my opinion
There are two main important points that BFL should improve upon,one is they should print specific shareholder's name on the coupon and make it Mandatory to show ID proof to shareholder while he comes to buy something. BFL should give only 2 coupons to the Share holders in my point of view. Customer also should get some benefit.
BFL could print specific shareholder's name on the coupon and make it Mandatory to show unique ID proof while they come to buy.In this way it can be ensured that the use of coupons will only be done by shareholders or company has to reduce the number of coupons and rest of coupons must be distributed to some lucky customers as one of them in the above comment they have mentioned by these both the parties will be happy
1.BFL should either extend the validity of the discount coupons to be used by the shareholders.
2.BFL should come up with Smartcard (non transferable coupons) with OTP option, where there will be less chance of giving away the coupons to friends or selling them through e- Portal or to the sales man.
BFL has a good strategy.shareholders are getting some benefit from the company. But according to the case the coupons they are getting is not fully utilised by the shareholders.. So we can analyze that 6 coupons which is given to the shareholders with a validity of 10 months is not appropriate becaze this is a footwear company and customers are not go to the shop regularly..
So either the discounting coupons should be reduced from 6 to 3 or else the validity period should be extended upto 12 months....
And company should print the shareholders name on coupons then it will be easy for the retail shop to recognize the shareholders .
BFL should draw the strict policy as
1).Discounting coupons Can not be given to the friends and relatives.
2)The person whose name is printed on the coupon he only get discounting benefit on the purchase.
3)Retail shop can cross verify the shareholders details with the company
So, if the shareholders are satisfied with the 3 coupons or 12 month validity then company can continue with the same strategy or company can come up with new incentive benefits to the shareholders..
The coupon system should only be limited to the shareholders of the company... Because shareholders motive is to earn profit and by sharing the coupons the profits are decreasing
*BFL footwear should issue coupons to the shareholders for their range of products provided which results in classified utility of the coupons.
OR
*The supply of the coupons should be initially within the organisation i.e if unused by the shareholders it should be transferred to managers,employees & so on...
OR
*The discount should be made available to its regular customers which results in better Customer Relationship Management or made available on the stock which is left unsold.
-Vishal.N
BFL footwear should issue coupons to its shareholders for their range of products provided which results in classified utility of the coupons.
OR
*The supply of the coupons should be initially within the organisation i.e if unused by the shareholders it should be transferred to managers, employees so on...
OR
*The discount should be made available to its regular customers which results in better Customer Relationship Management or made available on the stock which is left unsold.
Vishal.N
As we study the case study we can see that the main concern is about the usage of the coupons which were been misused by the sales representative at the retailer shop.....so i think it can be avoided but taking few steps as a precautionary steps to avoid the misuse.
1) As we see that shareholders were not able to use all 6 of the coupons in a year,and because coupons were remaining with them they use to give to friends and other family members as a goodwill,so BFL can avoid the misuse by restricting the shareholders by doing such activities by keeping some bio metric security or Signing in through employee id/unique id number while the use of the coupons.
2) as we see that sales assistant were giving the coupons illegally by getting it from shareholders to the customers ,it can be also stopped by making confirmation by biometric security everytime the coupon is used.
3) can be avoided but forming some policies and rules which can lead to cancellation of some of the shares if the rules and polices are overrulled.
BFL should either extend the validity of the discount coupons to be used by the shareholders.
2.BFL should come up with Smartcard (non transferable coupons) with OTP option, where there will be less chance of giving away the coupons to friends or selling them through e-portal.
Bfl can avoid the misuse by taking some of the steps.
1) by making some strict policies against the sales representative so that they stop make a misuse of the opportunity whuch cause loss to the organisation
2) Bfl can make sure that only shareholders can use the coupon by giving some unique id or biometric checking while the use of the coupon.... So that they can make sure that only the shareholders can use of the coupons
There are two main aspects that BFL should improve upon,one is they should print specific shareholder's name on the coupon and make it Mandatory to show ID proof to shareholder while he comes to buy something.In this way it can be ensured that the use of coupons will only be done by shareholders.And the second thing is company should reduce the number of coupons given to shareholders as people usually don't visit footwear shops 6 times within 10 months.The main objective behind giving coupons is to give benefits to shareholders as they invest in their company.The rules and regulations of the utilization of coupons should be made more strict so that the intermediaries don't take disadvantage of it and make money.Another alternative is to pay dividend in some other form of payment.
Sarvesh Majati
Bfl can avoid the misuse by taking some of the steps.
1) by making some strict policies against the sales representative so that they stop make a misuse of the opportunity whuch cause loss to the organisation
2) Bfl can make sure that only shareholders can use the coupon by giving some unique id or biometric checking while the use of the coupon.... So that they can make sure that only the shareholders can use of the coupons
- Samantha Dharamdasani
●The supply of the coupons should be initially within the organisation i.e if unused by the shareholders it should be transferred to managers, employees.
●Discounting coupons Can not be given to the friends and relatives.
●The coupon system should only be limited to the shareholders of the company.The discount should be made available to its regular customers.
●company has to reduce the number of coupons and rest of coupons has to distribute to some lucky costumers.
-akshata.H
BFL should either extend the validity of the discount coupons to be used by the shareholders.
2.BFL should come up with Smartcard (non transferable coupons) with OTP option, where there will be less chance of giving away the coupons to friends or selling them through e- Portal or to the sales man. should either extend the validity of the discount coupons to be used by the shareholders.
2.BFL should come up with Smartcard (non transferable coupons) with OTP option, where there will be less chance of giving away the coupons to friends or selling them through e- Portal or to the sales man. By Vijay Ganji
As the monetary benefits is given to the share holders it is appropriate to share with others.
Coupon offering is good decision to the as the new customer enter in the market. If coupon gives some rules and regulations and restrictions should be applied
BFL should either extend the validity of the discount coupons to be used by the shareholders.
2.BFL should come up with Smartcard company has to reduce the number of coupons and rest of coupons has to distribute to some lucky costumers.
-akshata.Hnon transferable coupons)
By with OTP option, where there will be less chance of giving away the coupons to friends or selling them through e- Portal or to the sales man.
By Vijay Ganji
Bfl can have a control over the misuse of the coupons .
1) by forming some policies and rules if the shareholders or retailer make miss use of coupans which can lead to lose of shares and retailing rights .
2) they can aviod it by providing the shareholders some unique id to the shareholders while using the coupons.
~Yamanappa Metri
Company shold restirict the shareholder that do not share their coupans to the other friends and relatives and usage of the discount coupons initially within the organisation
The coupons should be initially distributed within the organisation if unused by the shareholders it should be transferred to managers, employees.
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