Research Articles

Research Articles

1.  Google scholar Profile

https://scholar.google.co.in/citations?user=cbQ7TuwAAAAJ&hl=en


2.  
Antecedents and Consequences of Social CRM Strategies Adopted By E-Tailers in India during Peak Season on Demand

http://www.aims-international.org/aims12/12A-CD/PDF/K485-final.pdf


 3.  
Social CRM in the Airline Industry:A Case Study of Indian Airline Companies
 Joel Gnanprakash a, Prasad Kulkarni b,*
https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/viewFile/8/7

4. Social Buying: A Trend or Obsolescent in the Indian E-Tail Industry?
https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/viewFile/75/50

5.

Changing Contexts of Customer Service in the Social Media Era: Challenges and Opportunities for Indian e-tail Industry

journals.christuniversity.in/index.php/ushus/article/download/1937/1611

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