Research Articles
1. Google scholar Profile
https://scholar.google.co.in/citations?user=cbQ7TuwAAAAJ&hl=en
2.
Antecedents and Consequences of Social CRM Strategies Adopted By E-Tailers in India during Peak Season on Demand
http://www.aims-international.org/aims12/12A-CD/PDF/K485-final.pdf
3.
Social CRM in the Airline Industry:A Case Study of Indian Airline Companies
Joel Gnanprakash a, Prasad Kulkarni b,*
https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/viewFile/8/7
4. Social Buying: A Trend or Obsolescent in the Indian E-Tail Industry?
https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/viewFile/75/50
5.
1. Google scholar Profile
https://scholar.google.co.in/citations?user=cbQ7TuwAAAAJ&hl=en
2.
Antecedents and Consequences of Social CRM Strategies Adopted By E-Tailers in India during Peak Season on Demand
http://www.aims-international.org/aims12/12A-CD/PDF/K485-final.pdf
3.
Social CRM in the Airline Industry:A Case Study of Indian Airline Companies
Joel Gnanprakash a, Prasad Kulkarni b,*
https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/viewFile/8/7
4. Social Buying: A Trend or Obsolescent in the Indian E-Tail Industry?
https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/viewFile/75/50
5.
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