Association rule/ Product recommendation

Association Rule/ Product Recommendation

Many time you wonder how Amazon or Flipkart provides product recommendations for purchasing. Is it our purchase history or some thing else? I am trying to answer this generally and aslo using Python program.


Assume Kirana / Pop and Mom store in your locality. He will be selling
1. Soap brands like Nirma, Fena, Ghadi etc..
2. Shampoo Brands like Chik, Vatika, Patanjali etc..
3. Toothpaste brands like Dabur, Himalaya, Vicco, Patanjali etc..
4. Hairoil Brands like Parachute, Keokarpin, Bajaj Almon oil etc...
5. Instant foods like Top ramen, Patanjali, Sunfeast, Maiyya etc..
6. Biscuits like Parle-G, Britannia, ITC Sunfeast etc...
7 Sugaar brands Like Parrys, Madhur etc..
8. Stationary like nataraj, camlin, ITC, MSIL etc..
9. Pickle brands like Mother reciepe, Priya, Bedekar etc...
10. Ghee brands like AMUL, nandini, GRB,

We will start understanding Product recommendation with three definitions

1.  SUPPORT:( to be continued)

Social Message communication Model

Social Message connection Model by Dr. Prasad Kulkarni

Financial Inclusion Model by Dr. Prasad Kulkarni

Financial Inclusion Model by Dr. Prasad Kulkarni

Bharat Footwear- Flipped classroom excercise

1. What is the appropriate price (from the agent’s point of view) at which the coupons are to be purchased and at what price they should be sold?
2. What is the price (from the shareholder’s point of view) at which the coupons can be sold or dispensed with?
3. What is the optimal price at which a coupon can be purchased (from the actual consumer’s point of view)?
4. From the overall system point of view, the coupon benefits are shared by three actors. However, the cost to BFL for the entire transaction remains the same. Is this a desirable practice? The monetary benefit meant exclusively for shareholders is now being shared by others (who are not shareholders). Is this appropriate?
5. Should the issue of discount coupons to the shareholders be discontinued? If they are to be continued, what should be the additional systemic safeguards to be implemented to ensure that the benefit reaches the target audience?