Marketing strategies explained in a simple way using marketing cases, marketing video cases, marketing notes, marketing exercises, marketing models, marketing 4.0, marketing 5.0, marketing trends, Marketing analytics, branding in India, Sports marketing in India, Indian marketing, retailing in India and Digital marketing in India.
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Monday, July 27, 2020
Gross domestic happiness ( GDH) and Gross Domestic Wellbeing (GDW) and their effects on marketing.
Gross domestic happiness or Gross Domestic wellbeing developed by Sicco Mansholt in the year 1972.
The philosophy of this measure is to promote happiness.
It covered broad areas like economic, environmental, physical, mental health, social and political environment.
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