Marketing strategies explained in a simple way using marketing cases, marketing video cases, marketing notes, marketing exercises, marketing models, marketing 4.0, marketing 5.0, marketing trends, Marketing analytics, branding in India, Sports marketing in India, Indian marketing, retailing in India and Digital marketing in India.
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Tuesday, June 16, 2020
The objective of a supply chain
Creation of the value
Every supply chain aspires to increase their value. This supply chain value is the difference between product worth and total supply chain cost.
Supply chain profitability or supply chain surplus.
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